Now when your prospective customers call you, they need not listen to the conventional rings or lesser professional hello tunes or caller tune, rather let them listen to the introduction of your business and products and services that you deal into. If you are in a meeting with an important client and new clients calling you too are equally important then even if you are unable to pick up the call your caller tune will keep your prospective customer engaged. Or may be in another situation if are not able to pick up the call after the 1st ring, you do not have to worry as the customer anyways would be attentive to your customized commercial that is your caller tune. It would only help you reach out to your customer better.
A customer hitting your website may or may not see the info that you want to share in the manner that you would want to but when a customer calls your phone they are braced with your latest information that would sell your products and services and thus you are rest assured of sharing your information of key differentials even before you say hello to your customer.
So even if the call is not attended due to some reasons you would still share the information with your customer before he calls your competition and thus you will have an edge over your competitors in this cut throat competitive environment
This tune would be of 30 seconds. Your service provider (e.g Aircel, Hutch, Vodafone, Reliance, Loop, Tata, Idea, Uninor, etc..) should have a customized tune service if that is possible with them.
This 30 seconds tune would be your commercial which could be also incorporated with your epabx. So that your landline clients would also be effectively engaged while they are trying to reach you and you are not available for some moments. They would only learn more about your products both on cell or landline through your customized caller tune